Coca-Cola to roll out new version of Coke sweetened with cane sugar

The average work hour for the position of Coca-Cola merchandiser is 40 hours per week. Sometimes, they shall delay deliveries during the first half of the shift, as it involves many people in loading or unloading a truck with the products. The Coca-Cola merchandiser position is best-suited for individuals who thrive in a physical environment. In addition, you should also possess a natural affinity for connecting with customers. We ranked the top skills based on the percentage of driver/merchandiser resumes they appeared on.

Map Shows Countries Currently Making Coca-Cola With Cane Sugar

Individuals starting in this role can expect a competitive salary that has the potential for growth as they gain experience and enhance their skills. For those who are dedicated, open to learning, and proactive in seizing opportunities, the path can lead to rewarding financial outcomes and a fulfilling career in the dynamic world of beverage merchandising. Experience plays a pivotal role in determining how much Coca-Cola merchandisers can earn. In the initial stages, a merchandiser might receive a salary that reflects their lack of industry knowledge and skills.

Networking and Industry Connections

This means that employees are not just selling a product; they’re sharing the brand’s story, the heritage, and the unique qualities that set Coca Cola apart from its competitors. Providing this educational support creates a more knowledgeable sales environment and can lead to increased customer engagement. One of the primary responsibilities of a Coca Cola merchandiser involves maintaining optimal product placement in stores.

On average, a Coca-Cola merchandiser can expect to earn between $30,000 and $45,000 annually. But this is just a rough estimate; what does a coca cola merchandiser do seasoned professionals in urban areas can command higher salaries due to increased living costs and competitive market rates. The pay scale often reflects the demand for skilled merchandisers who can drive sales through effective presentation and management of products. Merchandisers are the backbone of product visibility in retail environments, acting as the bridge between manufacturers like Coca-Cola and the end consumers. They play a crucial role in ensuring that products are not only stocked but also displayed attractively to maximize sales. Their responsibilities include organizing shelves, building displays, and sometimes managing inventory.

Hours of Operation

  • Councils oversee original research and develop practical responses to retail challenges.
  • Use this example for reference as you create your own resume or use this easy resume builder that will guide you through every step of your building your resume in just a few minutes.
  • Seasoned merchandisers, especially those in management positions or with specialized skills such as data analysis or inventory management, can see annual salaries reaching upwards of $60,000 or more.
  • I was responsible for the replenishment and rotation of Coca-Cola products in stores in accordance with Coca-Cola standards.

Make sure that the jobs, experience, and accolades that you include are relevant to the position you’re applying for. Many cover letters fail to mention either the job title or the name of the company. The position of Coca-Cola merchandiser can be physically demanding, but it’s one of the most rewarding jobs at Coca-Cola. Coca-Cola announced in 1984 it was going to “significantly increase” the amount of corn syrup it was using in its U.S. products, The New York Times reported at the time.

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Coca-Cola merchandisers work primarily in retail environments, which means their work hours can be variable. While many work standard daytime hours, some might find themselves working evenings or weekends, especially when launching new products or during promotional events. The job often involves physical tasks such as stocking shelves, which may appeal to those who enjoy staying active at work. The dynamic nature of the position provides an engaging work environment, where each day can present new challenges and opportunities for interaction. The geographic location significantly influences how much a Coca-Cola merchandiser makes. For instance, urban areas such as New York City or Los Angeles often offer higher wages due to the increased cost of living and higher demand for Coca-Cola products.

While its core formula is similar to American Coca-Cola, the substitution of sweeteners makes a noticeable difference for many consumers. While medical experts advise limiting added sugars overall, they have not found major health differences between cane sugar and high-fructose corn syrup. Meanwhile, the president’s home state of Florida remains the leading producer of sugarcane in the country. In the United States, Coca-Cola made with cane sugar is colloquially known as “Mexican Coke,” as it’s often imported from the United States’ southern neighbor.

The role of a merchandiser at Coca-Cola is multifaceted and essential for the company’s success. These individuals are responsible for ensuring that products are well-displayed and stocked across various retail environments. They work closely with store managers and staff to maintain product visibility, arrange displays, and ensure that inventory levels are optimized. This role often requires a strong understanding of marketing strategies, consumer preferences, and effective sales tactics.

Incentives and Bonuses

what does a coca cola merchandiser do

The Wall Street Journal reported that a Diet Coke button, which allows him to order the soda on demand, has joined him in the Oval Office for both of his terms. Kennedy has criticized how much sugar is consumed in the American diet and has said updated dietary guidelines released this summer will advise people to “eat whole food.” It remains unclear whether Coca-Cola agreed to Trump’s proposal or whether the beloved soda will still be made with corn syrup. Despite his well-known fondness for Diet Coke, Donald Trump’s relationship with the brand has had its bitter moments.

  • For instance, “Mexican Coke,” imported and sold in glass bottles, is widely known for using real cane sugar and has gained a cult following among fans who prefer its flavor profile.
  • Overall, the soda industry is in a state of decline, with consumption declining by about 1 percent per year over the past 12 years.
  • Despite his well-known fondness for Diet Coke, Donald Trump’s relationship with the brand has had its bitter moments.
  • Creativity also plays a significant role in the job of a Coca Cola merchandiser.

Typically, these roles require flexibility, with hours often based on store needs, which may include weekends and evenings. A typical day might involve visiting multiple retail locations, assessing product placement, restocking items, and collaborating with store staff. The physical demands can be quite significant, as the job involves lifting heavy cases of products and moving around the sales floor extensively. Despite these challenges, many find job satisfaction in the dynamic nature of the work environment and the opportunities for interaction with customers and sales teams. The salary for merchandisers at Coca-Cola can vary significantly based on several factors, including location, experience, and specific job responsibilities.

They combine various marketing elements—like signage, props, and even digital screens—to create an engaging atmosphere where customers feel drawn to the products. In the vibrant world of retail, a Coca Cola merchandiser brings an indispensable blend of marketing expertise and product advocacy to the table. You might wonder what a merchandiser truly does beyond placing products on shelves and ensuring they are visible to consumers. Their role is multifaceted, requiring not just a keen eye for detail but also an innate ability to communicate and engage with both store staff and customers. It’s about creating an inviting and immersive experience that ultimately drives sales and enhances brand visibility. Ultimately, the salary of Coca-Cola merchandisers is influenced by a multitude of factors, including experience, location, education, and the evolving industry landscape.